MAP UK

Medical Aid for Palestinians

MAP UK is an International Development charity supporting Palestinian refugees with medical aid.

The Toucan team was invited to pitch to produce a short social impact video to highlight the death of 556 children in a 51-day period in Gaza, and challenge the ordinary viewers’ perceptions of the Israeli blockade on Gaza.

The Toucan team developed a number of scripts under the heading: “Imagine It Here.” The resulting video was one of MAP’s most powerful and successful to-date.

Thank you and the team once again for all your hard work on the video. These stories are incredibly powerful, so thank you for helping us draw attention to them.

Rohan Talbot,
Advocacy & Campaigns Manager, MAP UK