Standard Issue


Standard Issue is a smart and witty online magazine by women for women and is the brainchild of stand up comic Sarah Millican.

It was Sarah’s idea to develop a women’s magazine that doesn’t pander to society’s narrow definition of what women are interested in, nor tell them who to be, what to wear or how to look.  Believing that every woman should feel empowered to simply be herself.

Now a weekly podcast, Sarah asked the Toucan team to produce a film to tell the story of Standard Issue, as well as capture the first of their ‘In Conversation’ live events featuring Sarah and fellow comedians Katherine Ryan, Susan Calman and Bridget Christie.

We thoroughly enjoyed working with the Toucan team. They were professional, brilliant and a pleasure to deal with.

Sarah Millican, Comedian.
Founder, Standard Issue Magazine